In terms of streaming content, it's really great content. Hastings: In the states, it's in combination with DVD, so it's certainly a recognition that we don't have DVD with it. They like that and we'll be able to get more content over time.ĬBC: Is the lower price in Canada ($7.99 versus $8.99 in the United States) a recognition that you don't have as much content available? Ultimately, the monies flow to the producers of the content, and there may be different intermediaries and affiliates, but basically when we put new money into the system and essentially bid up the price on the content, that's good for the content producers.
With films it's a little more scattered, but that's generally how it works. If you want the rights to Desperate Housewives in Canada, you have to speak to CTV, while in the U.S. The hope is that we can get the word out with Canadians about what a great value this is - $7.99 a month for unlimited viewing - and if lots of people subscribe, than we're able to put more money in the content and make the service better.ĬBC: With licensing, generally speaking it's the studios that own the rights to shows and movies, while in Canada it's the networks. But the big driver is how much can we spend? The more that we can spend, the more we can license. In the reverse, for Dexter we've been able to do a deal with the rights holder in the U.S. As an example, the rights holder in Canada for Mad Men was willing to take our money for that show but in the states, they haven't been. There are some shows in reverse that we have here that we don't have in the U.S., like Mad Men. Hastings: It's two parts: it's a licensing issue and it's budget. In the U.S., you have considerably more television shows from the big networks, but not here. The service offers unlimited streaming of movies and television shows for $7.99 a month through devices such as the Apple iPad, Microsoft Xbox, Sony PlayStation 3 and Nintendo Wii.Ĭo-founder and chief executive Reed Hastings discussed the difference in offerings between Canada and the United States, and the disparity in how much customers in each country can use the service because of download limits, with CBC News:ĬBC: There's a big difference in the content available in Canada and the U.S. Netflix, the online video streaming service, made its long-awaited debut in Canada on Wednesday.
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